Me
I am a candidate for the Doctorate of Business Administration at the Faculty of Business Administration, Beirut Arab University.
Trying to contribute to the world in a meaningful way.
What I am trying to find out
Buying technology and benefiting from it are not the same thing.
Across Lebanon, organizations have invested in systems, platforms and now artificial intelligence, often under conditions that would stop a business elsewhere. Some of that investment becomes part of how the company works. Much of it does not.
My research asks what makes the difference, and looks at the people who lead technology inside the organization: what they understand, how they carry others with them, and how ready they are for what is coming. Then it asks whether that leadership is what decides how deeply technology takes root — and whether taking root is what finally shows up in performance.
It is a doctorate for practitioners, which is the point. The questions come from real companies, the answers are meant to be usable, and nothing in it needs a translator.
If your organization would take part
I am looking for private organizations operating in Lebanon who can spare two people for twenty minutes between them: one who is responsible for digital technology in some part of the business, and one senior colleague who can judge how the company is doing against its competitors.
Fifteen minutes for the first, five for the second. They answer separately, neither sees the other’s answers, and no individual is named anywhere. Everything is reported as numbers across all the organizations taking part.
The next page explains the study in full before anything is asked of you.
